Mentos VP of Marketing Pete Healy on Tampa Bay's Media Talk (June 29)
09:41
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3 years ago
What do you get if you mix Mentos mint candies and Diet Coke? Tampa Bay's Media Talk hosts Janet Sherer and Rob Tiisler asked Pete Healy, the vice president of marketing for the U.S. division of the Mentos candy maker (Italian confectioner Perfetti Van Melle) about the Diet Coke/Mentos Fountain Experiment. In case you have not yet noticed all the craze as reported recently by The Wall Street Journal, learn how a surge of Internet videos has refreshed the Mentos brand and how viral video is the next best thing today to sliced bread for new media marketing. You can check out one of the more elaborate Mentos/Diet Coke Fountain Experiment videos created by Fritz Grobe and Stephen Voltz at EepyBird.com or Video.Google.com.What do you get if you mix Mentos mint candies and Diet Coke? Tampa Bay's Media Talk hosts Janet Sherer and Rob Tiisler asked Pete Healy, th...all »What do you get if you mix Mentos mint candies and Diet Coke? Tampa Bay's Media Talk hosts Janet Sherer and Rob Tiisler asked Pete Healy, the vice president of marketing for the U.S. division of the Mentos candy maker (Italian confectioner Perfetti Van Melle) about the Diet Coke/Mentos Fountain Experiment. In case you have not yet noticed all the craze as reported recently by The Wall Street Journal, learn how a surge of Internet videos has refreshed the Mentos brand and how viral video is the next best thing today to sliced bread for new media marketing. You can check out one of the more elaborate Mentos/Diet Coke Fountain Experiment videos created by Fritz Grobe and Stephen Voltz at EepyBird.com or Video.Google.com.«
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