The scene: a CEO is celebrated on the cover Fortune. Soon after, the company is in the midst of a financial fiasco. What went wrong? It seems that top management made some incredibly stupid mistakes. But the people responsible are almost always remarkably intelligent and usually have terrific track records. "Why Smart Executives Fail" relates the stories of great business disasters and demonstrates the ways many businesses make themselves vulnerable to failure.The scene: a CEO is celebrated on the cover Fortune. Soon after, the company is in the midst of a financial fiasco. What went wrong? It seem...all »The scene: a CEO is celebrated on the cover Fortune. Soon after, the company is in the midst of a financial fiasco. What went wrong? It seems that top management made some incredibly stupid mistakes. But the people responsible are almost always remarkably intelligent and usually have terrific track records. "Why Smart Executives Fail" relates the stories of great business disasters and demonstrates the ways many businesses make themselves vulnerable to failure.«
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