We like ads that make a point. Sadly, so many don't and simply waste people's time of don't garner attention at all. This Truth campaign street ad (created by Crispin Porter + Bogusky...who, rumor tells us, just lost the account) consists of ice sculptures resembling pregnant women with plastic babies embedded in their bellies placed on street corners which, throughout the day, melt away leaving only the baby. A placard next to the sculptures reads, "Over 30 million children lose their moms to tobacco every day." Powerful. Of course one does have to question the effectiveness of an ad that takes hours to make its point. Oh wait, they've conveniently crammed the whole process into a :30. Smart thinking CP+B. The spots break January 22.We like ads that make a point. Sadly, so many don't and simply waste people's time of don't garner attention at all. This Truth campaign str...all »We like ads that make a point. Sadly, so many don't and simply waste people's time of don't garner attention at all. This Truth campaign street ad (created by Crispin Porter + Bogusky...who, rumor tells us, just lost the account) consists of ice sculptures resembling pregnant women with plastic babies embedded in their bellies placed on street corners which, throughout the day, melt away leaving only the baby. A placard next to the sculptures reads, "Over 30 million children lose their moms to tobacco every day." Powerful. Of course one does have to question the effectiveness of an ad that takes hours to make its point. Oh wait, they've conveniently crammed the whole process into a :30. Smart thinking CP+B. The spots break January 22.«
Download is starting. Save file to your computer. If the download does not start automatically, right-click this link and choose "Save As". How to get videos onto the iPod or PSP.
