There are many new ways to communicate your business message across the web, but how does the message change with the medium - from external Web sites to blogging, newsletters to wikis? And what tools are used for content management and publishing in these different business models? Keith Hoffman, President of the Wisconsin Communicators Council, and President of the Society for Technical Communication-Four Lakes Chapter, discusses how the medium and message work together.There are many new ways to communicate your business message across the web, but how does the message change with the medium - from external...all »There are many new ways to communicate your business message across the web, but how does the message change with the medium - from external Web sites to blogging, newsletters to wikis? And what tools are used for content management and publishing in these different business models? Keith Hoffman, President of the Wisconsin Communicators Council, and President of the Society for Technical Communication-Four Lakes Chapter, discusses how the medium and message work together.«
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