Kath Straub of HFI: How to Design for Persuasion, Emotion, and Trust
37:39
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10 months ago
>Kath Straub, Ph.D., Chief Scientist of Human Factors International
>How to design for Persuasion, Emotion, and Trust: drives & blocks, design markers, and good and bad real world examples
Bio: Kath has 15 years of empirical research experience overlaid on 10 years of project management and interface design experience. She's taught extensively and designed curricula both for university and industrial/commercial settings. Her clients include government agencies, companies in pharmaceuticals, aviation, finance, health and medicine, and education. She currently leads a team of usability and accessibility professionals, graphics artists, and project managers working on projects for clients throughout the world. Kath approaches usability as the intersection of experimental cognition, social psychology, marketing, and technology.>Kath Straub, Ph.D., Chief Scientist of Human Factors International
>How to design for Persuasion, Emotion, and Trust: drives & blocks, des...all »>Kath Straub, Ph.D., Chief Scientist of Human Factors International
>How to design for Persuasion, Emotion, and Trust: drives & blocks, design markers, and good and bad real world examples
Bio: Kath has 15 years of empirical research experience overlaid on 10 years of project management and interface design experience. She's taught extensively and designed curricula both for university and industrial/commercial settings. Her clients include government agencies, companies in pharmaceuticals, aviation, finance, health and medicine, and education. She currently leads a team of usability and accessibility professionals, graphics artists, and project managers working on projects for clients throughout the world. Kath approaches usability as the intersection of experimental cognition, social psychology, marketing, and technology.«
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