Paid Search Works but "Doesn't Grab the Heart and Mind," says Analyst David Hallerman
Earlier this month eMarketer released a report by senior analyst David Hallerman on the the future of online advertising.
Last week, David sat down with Beet.TV's Kate Lyon. He explained the promise and power of video advertising. He says that while paid search will be the biggest growth sector next year, the appeal of search is limited, that it's essentially a direct marketing tool. He says that video is much more emotional - we agree. We can't wait to see some exciting creative in the new year.
-- Andy Plesser
View this post on Beet.TV, http://www.beet.tv/2006/11/the_future_of_o.html
- Contact us at beettv@plesser.comPaid Search Works but "Doesn't Grab the Heart and Mind," says Analyst David Hallerman
Earlier this month eMarketer released a report by s...all »Paid Search Works but "Doesn't Grab the Heart and Mind," says Analyst David Hallerman
Earlier this month eMarketer released a report by senior analyst David Hallerman on the the future of online advertising.
Last week, David sat down with Beet.TV's Kate Lyon. He explained the promise and power of video advertising. He says that while paid search will be the biggest growth sector next year, the appeal of search is limited, that it's essentially a direct marketing tool. He says that video is much more emotional - we agree. We can't wait to see some exciting creative in the new year.
-- Andy Plesser
View this post on Beet.TV, http://www.beet.tv/2006/11/the_future_of_o.html
- Contact us at beettv@plesser.com«
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