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China's Wine Boom
07:29  - 2 years ago
China’s middle class is turning its back on traditional drinks and embracing wine. It has become a status symbol for those who can afford it. “Wine drinking has become identified with an elegant, modern lifestyle”, explains Ren Jing. The drink was given a boost by former Prime Minister, Li Peng, who ordered it to be served at party rallies instead of spirits. Today, the country has a booming wine production industry. The provinces of Shandong and Habei and are regarded as China’s version of the Bordeaux. Beijing even boasts its own Wine University.