China’s middle class is turning its back on traditional drinks and embracing wine. It has become a status symbol for those who can afford it.
“Wine drinking has become identified with an elegant, modern lifestyle”, explains Ren Jing. The drink was given a boost by former Prime Minister, Li Peng, who ordered it to be served at party rallies instead of spirits. Today, the country has a booming wine production industry. The provinces of Shandong and Habei and are regarded as China’s version of the Bordeaux. Beijing even boasts its own Wine University.China’s middle class is turning its back on traditional drinks and embracing wine. It has become a status symbol for those who can afford ...all »China’s middle class is turning its back on traditional drinks and embracing wine. It has become a status symbol for those who can afford it.
“Wine drinking has become identified with an elegant, modern lifestyle”, explains Ren Jing. The drink was given a boost by former Prime Minister, Li Peng, who ordered it to be served at party rallies instead of spirits. Today, the country has a booming wine production industry. The provinces of Shandong and Habei and are regarded as China’s version of the Bordeaux. Beijing even boasts its own Wine University.«
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