Richard Laermer is an expert in marketing and media - so he says – and a former magazine and newspaper journalist. Author of Full Frontal PR, trendSpotting, and four other nonfiction collectibles. CEO, RLM pr, an agency that practices gospel of Punk. Has consulted for Fujifilm, Barnes & Noble, Consumer Reports, Time Inc., Discovery Health Channel, plus lots of grateful people. Co-hosted critically-acclaimed, ratings-challenged TLC program Taking Care of Business. Hobbies: rewriting his bio and judging a book by its covers.
In Punk Marketing, published by venerable HarperCollins, Laermer and Simmons take an irreverent penetrating look at the seismic change in the relationship between people who sell stuff - products, services, entertainment - and those who purchase it. They demonstrate that to survive in business, a revolutionary approach is needed - one they have branded “Punk Marketing” - and it’s one we all need to understand for the traditional divisions among commerce, content and consumers are continuing to blur ever more rapidly.
To see other videos from "Today's Author" go to www.myspace.com/todaysauthorRichard Laermer is an expert in marketing and media - so he says – and a former magazine and newspaper journalist. Author of Full Frontal ...all »Richard Laermer is an expert in marketing and media - so he says – and a former magazine and newspaper journalist. Author of Full Frontal PR, trendSpotting, and four other nonfiction collectibles. CEO, RLM pr, an agency that practices gospel of Punk. Has consulted for Fujifilm, Barnes & Noble, Consumer Reports, Time Inc., Discovery Health Channel, plus lots of grateful people. Co-hosted critically-acclaimed, ratings-challenged TLC program Taking Care of Business. Hobbies: rewriting his bio and judging a book by its covers.
In Punk Marketing, published by venerable HarperCollins, Laermer and Simmons take an irreverent penetrating look at the seismic change in the relationship between people who sell stuff - products, services, entertainment - and those who purchase it. They demonstrate that to survive in business, a revolutionary approach is needed - one they have branded “Punk Marketing” - and it’s one we all need to understand for the traditional divisions among commerce, content and consumers are continuing to blur ever more rapidly.
To see other videos from "Today's Author" go to www.myspace.com/todaysauthor«
Download is starting. Save file to your computer. If the download does not start automatically, right-click this link and choose "Save As". How to get videos onto the iPod or PSP.
