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Our Lives, Our Facebooks
40:00  - 3 years ago
Google TechTalks May 3, 2006 Fred Stutzman Fred Stutzman is a Ph.D. student at the University of North Carolina at Chapel Hill's School of Information and Library Science. His research interests include identity, social networks, and the effects of social technology. His research is operationalized in the claimID.com project, of which he is the co-founder. ABSTRACT Students at a large number of American colleges and universities have come to rely on The Facebook (http://facebook.com) as a vital supplement to their social lives. A social connector website, Facebook serves the information needs of students who have perpetually in-flux social networks. As a result, frequency and penetration of student use is remarkable. In this presentation, a longitudinal analysis of Facebook use by freshmen at the University of North Carolina at Chapel Hill will be presented. Use patterns will be analyzed, with a special concentration on factors that contributed to the product's success.
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