Alec Bernstein of BMW DesignWorks at IIT Institute of Design Design Research Conference.
<a href="http://trex.id.iit.edu/events/drc/2007/speakerbio/alecbernstein.html">Conference page</a>
ABSTRACT
Research Narratives:
Transfer through Entertainment
New design research methodologies and techniques have increased in response to new business problems. However, there has been significantly less effort put into research transfer mechanisms, demanding additional responsibility on the field of design research. New measures of value will require not only successful design research, but also a cost effective transfer mechanism of that research into product development cycles.
Not long ago, a client approached BMW Group DesignworksUSA with the following brief: devise a method to transfer 2000 pages of research content, communicating very new consumer environments in under an hour to 15,000 corporate knowledge workers. Through case study examples, Bernstein will demonstrate how visual storytelling from the entertainment industry can be applied to increase the efficiency (speed of consumption: new requisite due to increased business complexity), impact (resonance of content and its consequences on development), and empathy (understanding of new markets: we are no longer designing for ourselves) transferred from research data to define design guidelines.Alec Bernstein of BMW DesignWorks at IIT Institute of Design Design Research Conference.
<a href="http://trex.id.iit.edu/events/drc/2007/...all »Alec Bernstein of BMW DesignWorks at IIT Institute of Design Design Research Conference.
<a href="http://trex.id.iit.edu/events/drc/2007/speakerbio/alecbernstein.html">Conference page</a>
ABSTRACT
Research Narratives:
Transfer through Entertainment
New design research methodologies and techniques have increased in response to new business problems. However, there has been significantly less effort put into research transfer mechanisms, demanding additional responsibility on the field of design research. New measures of value will require not only successful design research, but also a cost effective transfer mechanism of that research into product development cycles.
Not long ago, a client approached BMW Group DesignworksUSA with the following brief: devise a method to transfer 2000 pages of research content, communicating very new consumer environments in under an hour to 15,000 corporate knowledge workers. Through case study examples, Bernstein will demonstrate how visual storytelling from the entertainment industry can be applied to increase the efficiency (speed of consumption: new requisite due to increased business complexity), impact (resonance of content and its consequences on development), and empathy (understanding of new markets: we are no longer designing for ourselves) transferred from research data to define design guidelines.«
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