Priya Prakash of Flirtomatic: Creating a persuasive service interface in mobile
31:37
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10 months ago
>Priya Prakash, Head of Product, Flirtomatic
>Creating a persuasive service interface in mobile
The mobile paradox is that the massively reduced screen real estate makes creating persuasive services much harder than on the desktop web. There is simply less room and time to create trust. And of course the user is only too well aware that they are paying for the priviledge.... This talk will examine the challenges as they have applied to a live mobile service - Flirtomatic.
Bio: Priya enjoys creating consumer-facing services that combine content, social media and cross-platform distribution in new formats. At BBC as implementation manager, innovation executive and UXD lead she worked on the launch of services such as- iPlayer, Project Kangaroo and BBC Mobile portal. Later as Digital creative director at Hachette Filipacchi, she developed Sugarscape a social bookmarking site. Having worked hard at getting traditional media companies to listen and engage in new kinds of conversations with their consumers, in 2008 she joined mobile startup Flirtomatic- as Head of Product, to help drive user revenues and improve its user experience. Prakash is a fellow of the Royal Society of Arts with a MA in Interaction Design from Royal College of Art.>Priya Prakash, Head of Product, Flirtomatic
>Creating a persuasive service interface in mobile
The mobile paradox is that the massively r...all »>Priya Prakash, Head of Product, Flirtomatic
>Creating a persuasive service interface in mobile
The mobile paradox is that the massively reduced screen real estate makes creating persuasive services much harder than on the desktop web. There is simply less room and time to create trust. And of course the user is only too well aware that they are paying for the priviledge.... This talk will examine the challenges as they have applied to a live mobile service - Flirtomatic.
Bio: Priya enjoys creating consumer-facing services that combine content, social media and cross-platform distribution in new formats. At BBC as implementation manager, innovation executive and UXD lead she worked on the launch of services such as- iPlayer, Project Kangaroo and BBC Mobile portal. Later as Digital creative director at Hachette Filipacchi, she developed Sugarscape a social bookmarking site. Having worked hard at getting traditional media companies to listen and engage in new kinds of conversations with their consumers, in 2008 she joined mobile startup Flirtomatic- as Head of Product, to help drive user revenues and improve its user experience. Prakash is a fellow of the Royal Society of Arts with a MA in Interaction Design from Royal College of Art.«
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