The Outpost.com package is testament to the value of departing from the norm; in this case, not being creatively shackled by concerns over political correctness. For example, "Cannon" depicts gerbils being fired out of a cannon at a designated target: the second "o" in a concrete wall of letters spelling Outpost.com. The first misfire has the gerbil splatting against the wall and thudding flatly on the ground. It squeaks a bit and scurries away as a gentlemanly Alistair Cooke-type event host deadpans, "Cute little guy." Subsequent cannon launches are also unsuccessful; in one shot, the airborne gerbil clears the wall, landing somewhere in the darkness beyond. Finally, one gerbil is propelled through the hole in the "o" - a single red siren light goes off, signaling victory. The ad then cuts to a black screen with a super that reads: "Send complaints to Outpost.corn. The place to buy computer stuff online."
Before you start to complain, the gerbils were not real but instead stuffed animals shot out of an air-pressurized tube rigged inside the cannon. The creative execution grew out of a simple client directive to make the Outpost.com name unforgettable.The Outpost.com package is testament to the value of departing from the norm; in this case, not being creatively shackled by concerns over p...all »The Outpost.com package is testament to the value of departing from the norm; in this case, not being creatively shackled by concerns over political correctness. For example, "Cannon" depicts gerbils being fired out of a cannon at a designated target: the second "o" in a concrete wall of letters spelling Outpost.com. The first misfire has the gerbil splatting against the wall and thudding flatly on the ground. It squeaks a bit and scurries away as a gentlemanly Alistair Cooke-type event host deadpans, "Cute little guy." Subsequent cannon launches are also unsuccessful; in one shot, the airborne gerbil clears the wall, landing somewhere in the darkness beyond. Finally, one gerbil is propelled through the hole in the "o" - a single red siren light goes off, signaling victory. The ad then cuts to a black screen with a super that reads: "Send complaints to Outpost.corn. The place to buy computer stuff online."
Before you start to complain, the gerbils were not real but instead stuffed animals shot out of an air-pressurized tube rigged inside the cannon. The creative execution grew out of a simple client directive to make the Outpost.com name unforgettable.«
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