Building And Participating in Online B2B Communites - REACTION 2008
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1 year ago
B2B communities have existed in various forms, online and offline, long before "web 2.0" entered the business vocabulary. But usage of social media by B2B buyers, users, engineers and partners is higher than ever... and still growing! Now more than ever, B2B marketers must have well-developed plans and resources for developing and engaging in online B2B communities. A discussion of strategies, tactics and resource requirements with three seasoned B2B community leaders:
- Bruce Bergwall, Sr. Director of Business Development, GlobalSpec
- Dan Morrison, Co-Founder & CEO, ITtoolbox
- Justin Kestelyn, Director of Community Marketing, Oracle
Moderated by Google leader Mike Miller.B2B communities have existed in various forms, online and offline, long before "web 2.0" entered the business vocabulary. But usage of socia...all »B2B communities have existed in various forms, online and offline, long before "web 2.0" entered the business vocabulary. But usage of social media by B2B buyers, users, engineers and partners is higher than ever... and still growing! Now more than ever, B2B marketers must have well-developed plans and resources for developing and engaging in online B2B communities. A discussion of strategies, tactics and resource requirements with three seasoned B2B community leaders:
- Bruce Bergwall, Sr. Director of Business Development, GlobalSpec
- Dan Morrison, Co-Founder & CEO, ITtoolbox
- Justin Kestelyn, Director of Community Marketing, Oracle
Moderated by Google leader Mike Miller.«
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