Track Center for Marketing Public Programs: Scott Stafford, USDA Case Study
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3 years ago
Join the Track Center for Marketing Public Programs course as we hear from Scott Stafford. Scott is sharing his experience working on the USDA's "Is It Done Yet?".
The campaign's goal is to reduce illness from food that is not cooked to the correct temperature. The combination of research and a targeted effort to reach "Boomburb" households as viewed through the TRACK framework provide great insight into this successful national campaign.Join the Track Center for Marketing Public Programs course as we hear from Scott Stafford. Scott is sharing his experience working on the US...all »Join the Track Center for Marketing Public Programs course as we hear from Scott Stafford. Scott is sharing his experience working on the USDA's "Is It Done Yet?".
The campaign's goal is to reduce illness from food that is not cooked to the correct temperature. The combination of research and a targeted effort to reach "Boomburb" households as viewed through the TRACK framework provide great insight into this successful national campaign.«
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