In November, Apple buys every advertising page in a special post-election issue of Newsweek. The issue’s final ad is used to launch a “Test Drive a Macintosh” promotion, in which customers are invited to take a Macintosh home for a free 24-hour trial. About 200,000 people do just that, and Advertising Age magazine names “Test Drive” one of the ten best promotions of the year.In November, Apple buys every advertising page in a special post-election issue of Newsweek. The issue’s final ad is used to launch a “T...all »In November, Apple buys every advertising page in a special post-election issue of Newsweek. The issue’s final ad is used to launch a “Test Drive a Macintosh” promotion, in which customers are invited to take a Macintosh home for a free 24-hour trial. About 200,000 people do just that, and Advertising Age magazine names “Test Drive” one of the ten best promotions of the year.«
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