World Economic Forum Annual Meeting 2007 Open Forum - Brands: Today's Gods?
1:31:28
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2 years ago
Brands have become a part of our daily lives, whether on clothing, multimedia gadgets or accessories. Today, what you wear or possess indicates whether you are "in" or not. This can lead to social exclusion and increased pressure to consume, especially for young people.
1) How do brands affect the way society functions? How do brands change our social interactions?
2) To what extent can consumption pressure be pushed back? Could school uniforms be a solution?
3) What are the roles and strategies of multinational companies in this context?
• David Bosshart, Director, Gottlieb Duttweiler Institute, Switzerland
• Kathleen Ix, Student, International School of Geneva, Switzerland
• Reno Sami, Manager, School Uniform Project, Plusminus Basel, Switzerland
• Sir Martin Sorrell, Group Chief Executive, WPP, United Kingdom
Moderated by
• Bendicht Luginbühl, Journalist, SwitzerlandBrands have become a part of our daily lives, whether on clothing, multimedia gadgets or accessories. Today, what you wear or possess indica...all »Brands have become a part of our daily lives, whether on clothing, multimedia gadgets or accessories. Today, what you wear or possess indicates whether you are "in" or not. This can lead to social exclusion and increased pressure to consume, especially for young people.
1) How do brands affect the way society functions? How do brands change our social interactions?
2) To what extent can consumption pressure be pushed back? Could school uniforms be a solution?
3) What are the roles and strategies of multinational companies in this context?
• David Bosshart, Director, Gottlieb Duttweiler Institute, Switzerland
• Kathleen Ix, Student, International School of Geneva, Switzerland
• Reno Sami, Manager, School Uniform Project, Plusminus Basel, Switzerland
• Sir Martin Sorrell, Group Chief Executive, WPP, United Kingdom
Moderated by
• Bendicht Luginbühl, Journalist, Switzerland«
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