Harry Rich: Trust Me, I'm a Designer... (IIT Design Research Conference 2007)
25:33
-
1 year ago
ABSTRACT:
Trust me, I'm a Designer: How Design Research Can Influence Businesses, Governments and Policy Makers?
Governments increasingly recognize the need to move their economies from low-value, commodity products and services towards differentiated, added-value production. In turn, businesses understand that competing principally on price is a losing game. More and more business leaders and policy makers also see design as a strategic business process that helps to identify and meet real user needs.
But the challenge is to translate this generalised understanding into real activity and bottom-line impact. Research shows that lack of significant experience of design amongst decision-makers is a major barrier to vital design investment. Harry Rich will talk about the role of design research in supporting design investment decisions and in demonstrating the impact of design in transforming companies and creating economic value. On the other hand, he will challenge the demands for calculations of return-on-design-investment that go way beyond those required of other business advisors and consultants.ABSTRACT:
Trust me, I'm a Designer: How Design Research Can Influence Businesses, Governments and Policy Makers?
Governments increasingl...all »ABSTRACT:
Trust me, I'm a Designer: How Design Research Can Influence Businesses, Governments and Policy Makers?
Governments increasingly recognize the need to move their economies from low-value, commodity products and services towards differentiated, added-value production. In turn, businesses understand that competing principally on price is a losing game. More and more business leaders and policy makers also see design as a strategic business process that helps to identify and meet real user needs.
But the challenge is to translate this generalised understanding into real activity and bottom-line impact. Research shows that lack of significant experience of design amongst decision-makers is a major barrier to vital design investment. Harry Rich will talk about the role of design research in supporting design investment decisions and in demonstrating the impact of design in transforming companies and creating economic value. On the other hand, he will challenge the demands for calculations of return-on-design-investment that go way beyond those required of other business advisors and consultants.«
Download is starting. Save file to your computer. If the download does not start automatically, right-click this link and choose "Save As". How to get videos onto the iPod or PSP.
