Vice President, Innovation and Concept Development at McDonald's Corp talks about the company's latest initiatives with service innovation, at the 2007 IIT Institute of Design Strategy Conference.Vice President, Innovation and Concept Development at McDonald's Corp talks about the company's latest initiatives with service innovation, ...all »Vice President, Innovation and Concept Development at McDonald's Corp talks about the company's latest initiatives with service innovation, at the 2007 IIT Institute of Design Strategy Conference.«
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