Google is teaming up with Goodby, Silverstein & Partners in San Francisco, an Omnicom Group agency known for offbeat creative work, on a project for one of the agency’s largest clients, the Saturn division of General Motors.
The project begins today with a test of a campaign for Saturn, bundling together several Google products and services like clickable video clips, the Google Earth satellite mapping tool and geographic finding of computer users.
Visitors to a variety of Web sites in six cities around the country that are home to 22 Saturn dealerships will see what look like typical banner ads for Aura, a new Saturn midsize sedan. Clicking on an ad will produce a view of the earth that zooms in on the dealership nearest to the computer user.Google is teaming up with Goodby, Silverstein & Partners in San Francisco, an Omnicom Group agency known for offbeat creative work, on a pro...all »Google is teaming up with Goodby, Silverstein & Partners in San Francisco, an Omnicom Group agency known for offbeat creative work, on a project for one of the agency’s largest clients, the Saturn division of General Motors.
The project begins today with a test of a campaign for Saturn, bundling together several Google products and services like clickable video clips, the Google Earth satellite mapping tool and geographic finding of computer users.
Visitors to a variety of Web sites in six cities around the country that are home to 22 Saturn dealerships will see what look like typical banner ads for Aura, a new Saturn midsize sedan. Clicking on an ad will produce a view of the earth that zooms in on the dealership nearest to the computer user.«
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