Darrel Rhea, speaking at the IIT Institute of Design's sixth annual Design Research Conference, held at the Museum of Contemporary Art, in Chicago.
ABSTRACT
Making Meaning:
The Role of Design Research in Designing Deep Value
The driving principle for design in the new millennium should be about creating deep empathy and connection with the people we design for. The skills for developing this understanding have become a required core competency for designers to create compelling experiences. Rather than being an adjunct to design processes, design research has become a central focus.
Our priority should be in unearthing and refining a clear sense of what creates value at different levels of experience. "Meaningful experiences" are the highest embodiment of value. A process of "making meaning" connects the individual to those experiences that deliver inspiration and beauty through the design engagement.
One huge area of opportunity for design is with emerging market economies. By focusing on meaning, our industry can cross borders and boundaries to "design for the majority," creating a connections in this shrinking and flattening world.
What are the implications for design research?
What is the historical context for this shift?
How is this shift impacting methodological approaches?
How is this phenomena related to the convergence between design and research activities?
What are the key issues related to uncovering what is truly meaningful to people?Darrel Rhea, speaking at the IIT Institute of Design's sixth annual Design Research Conference, held at the Museum of Contemporary Art, in C...all »Darrel Rhea, speaking at the IIT Institute of Design's sixth annual Design Research Conference, held at the Museum of Contemporary Art, in Chicago.
ABSTRACT
Making Meaning:
The Role of Design Research in Designing Deep Value
The driving principle for design in the new millennium should be about creating deep empathy and connection with the people we design for. The skills for developing this understanding have become a required core competency for designers to create compelling experiences. Rather than being an adjunct to design processes, design research has become a central focus.
Our priority should be in unearthing and refining a clear sense of what creates value at different levels of experience. "Meaningful experiences" are the highest embodiment of value. A process of "making meaning" connects the individual to those experiences that deliver inspiration and beauty through the design engagement.
One huge area of opportunity for design is with emerging market economies. By focusing on meaning, our industry can cross borders and boundaries to "design for the majority," creating a connections in this shrinking and flattening world.
What are the implications for design research?
What is the historical context for this shift?
How is this shift impacting methodological approaches?
How is this phenomena related to the convergence between design and research activities?
What are the key issues related to uncovering what is truly meaningful to people?«
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